Jose Manuel Vega's profile

Lumen

Jose Manuel Vega
Pro
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branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media



LUMEN

The future of out-of-home digital advertising is mobile, dynamic, and data-driven. Lumen brings brands to life on the go with real-time, geo-targeted ads displayed on screens mounted atop taxis.

Inspired by the concept of lumen, a unit of luminous flux, the logo was designed using the shape of a light wave. This wave serves as a versatile graphic element throughout the visual identity. The color palette is also drawn from the primary colors of light: purple, blue, green, yellow, orange, and red.

The brand’s minimal yet striking design maximizes visibility from a distance without overshadowing the advertised brands. To support this, clean layouts and a bold headline font were used, while black squares—representing the screens—were integrated into the messaging to highlight key words.



branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
branding brand identity marketing visual identity Brand Design bold agency digital marketing Advertising media
Lumen
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Jose Manuel Vega's profile
Málaga, Spain

Lumen

Lumen brings brands to life on the go with real-time, geo-targeted, data-driven ads displayed on screens mounted atop taxis. The logo was designed using the shape of a light wave. This wave serves as a versatile graphic element throughout the visual identity. The color palette is also drawn from the primary colors of light. Clean layouts and a bold headline font were used, while black squares—representing the screens—were integrated into the messaging to highlight key words. Lumen produce anuncios en tiempo real, geolocalizados y basados en datos, que se muestran en pantallas sobre taxis. El logotipo fue diseñado utilizando la forma de una onda de luz, que actúa como elemento gráfico en toda la identidad visual. La paleta de colores también se inspira en los colores primarios de la luz. Se emplearon diseños limpios y una tipografía llamativa para los titulares, mientras que cuadrados negros —representando las pantallas— se integraron en los mensajes para resaltar palabras clave.

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