NAIL HUB
Nail Hub is a new company that offers nail care services in Doha (Qatar). The task was to develop a colorful and highly recognizable identity that would stand out in a very competitive market where design is still quite basic.
We took inspiration from the early 2000s to create a distinctive identity, with pastel pink as the main protagonist, complemented by vibrant hues drawn from the work of their nail artists. Using the rounded form of a nail, we designed various shapes used throughout the entire identity, harmonizing with the curves of the wordmark. Finally, a mix of typefaces has been employed to represent the dual aspects of a modern woman: confident and strong, yet also graceful and stylish.