OnePlus CGI

Alphabet (madebyalphabet.com) partnered with OnePlus to revamp and redefine the packaging design system, establishing a cohesive vision for the future of OnePlus products, from smartphones to accessories. The existing packaging faced a significant issue: inconsistency in design and messaging across all SKUs. This led to consumer confusion and a lack of connection between products, while also complicating the efforts of in-house teams working on packaging for new launches. To bring the new design system to life, Alphabet enlisted Urge Studio to produce a series of high-end visuals showcasing the redesigned packaging system.