Jose Manuel Vega's profile

SOL

Jose Manuel Vega
Pro
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Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable



SOL (SUMMER OF LOVE)

SOL is a swimwear brand that aims to make a positive impact on the planet by advocating for a more environmentally conscious system. They produce their products using recycled plastics collected from the oceans, thus contributing to sustainability efforts.

To express their commitment to sustainability, we opted for a sleek and clean aesthetic, using white with an accent palette inspired by the beautiful Miami sunsets, where the brand is based. Tailored for females ranging from kids to teenagers, we infuse playful shapes inspired by summer essentials, transforming them into charming characters that inject life into the brand.

As 'SOL' means 'SUN' in Spanish, we have used a completely rounded 'O' for the wordmark, aiming to represent the eternal and beautiful memories of summers experienced during adolescence."​​​​​​​



Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable
Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable
Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable
Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable
Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable
Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable
Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable
Brand Design branding brand identity swimwear summer visual identity visual identity design beach Sustainability Sustainable
SOL
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Jose Manuel Vega's profile
Málaga, Spain

SOL

SOL is a swimwear brand that aims to make a positive impact on the planet by advocating for a more environmentally conscious system. They produce their products using recycled plastics collected from the oceans, thus contributing to sustainability efforts. To express their commitment to sustainability, we opted for a sleek and clean aesthetic, using white with an accent palette inspired by the beautiful Miami sunsets, where the brand is based. Tailored for females ranging from kids to teenagers, we infuse playful shapes inspired by summer essentials, transforming them into charming characters that inject life into the brand. - SOL es una marca de trajes de baño que apuesta por un sistema más ecológicamente responsable, utilizando como material de producción el plástico que se recoge de los océanos. Para comunicar este lado sostenible, hemos apostado por utilizar el blanco junto a una paleta de colores inspirado en los atardeceres de Miami, donde reside la marca.

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